As CMO, Carl is a career marketing professional with extensive background in marketing strategy, digital marketing, ecommerce, marketing analytics and brand building. Carl has been a part of San Pedro Fish family for over 11 years, and a member of the first Kings of Fi$H web series launched in 2016. Carl led digital marketing efforts that produced 4 Awards and multiple viral videos that garnered over 70 million views.

As a director, producer and former actor best known to the general public as ‘Ito’ on Marvel’s Hit Monkey with Jason Sudeikis and featured on Teen Wolf: The Movie (MTV). As a writer / director, Nobi’s achievements include being part of the permanent collection of The Museum of Modern Art and numerous commercials featured on the Clio’s Ads of the World.

Scott is a creative technologist and brand strategist. Former founder of United Future, Scott’s career encompasses brand development, Omnichannel commerce and user-lead experiences. Scott has worked with start-ups to Fortune 500 companies from ABC/Disney to Microsoft. Mr. Holmes produced the first true Interactive Television with Sony & Time Warner, and one of the first branded Web Series, Kings of Fi$H, for San Pedro Fish Market that garnered 4 Awards and over 70 million views.

Michelle Vogel is a Producer and Assistant Director based in Los Angeles, with over a decade of experience driving creative projects in the entertainment industry. She has worked on feature films, major productions, and campaigns, while also leading brand and creative development for startups and Fortune 500 companies. An award-winning actress and former NBA performer, Michelle’s versatility and passion for storytelling make her a dynamic force both on-screen and behind the scenes.

An Executive with over 15 years of Hollywood industry experience as a Producer, Director and Editor. An expert storyteller, dedicated to creating authentic, entertaining, compelling and innovative multi-platform content. Known for work on Kings of Fi$H, Bar Rescue, Bling Empire, Below Deck, Iron Chef America, Married to Real Estate and more.

John is an award-winning feature film Director and Cinematographer based out of Los Angeles. He is an accomplished Writer, Producer, Editor, and founder of West America Film Company, his nationally and internationally award-winning production company. John is versatile across all aspects of filmmaking and excels in crafting impactful story-telling.

A graduate of CSULB with a degree in Business Marketing, who began her career as a Seafood Captain. Dedicated to community outreach and consumer affairs. She enjoys rock climbing, Pilates, nutrition, and spending time with her family.

Rick is a marketing and design expert known for growing brand awareness across multiple channels and industries. His specialty is the creative development and implementation of integrated marketing and communications solutions with the focus on increasing brand awareness while improving ROI and ROO.

Producer

Co-Executive Producer